galante insurance cambridge ma

As you can thrive during a recession?

Insurance Marketing is the basis for your insurance agency. And in Part 2 of this series 3 Part I about what you need, such as the mortar to your insurance agency together.

So now the third biggest mistake made by insurance agents in a down economy.

Error number 3 is that the recession is to reduce your customers purchasing power. This is dangerous for several reasons, but the glaring reason this is a thinking error is that you do not provide coverage and protection to the real needs of customers, because you might think that they can not afford it. The truth is, they can not afford to have it especially in a jump in th economy.

Another reason is big mistake number three is the basic thinking is reduced because the purchasing power is inflation, and this is not a real problem for the U.S. due to the fact that we as a global economy. In shot, the pain by the time Jimmy Carter back in the USA. Also, if you study history you would be shocked at the amount of money for the entertainment during recessions. Why is this important to you? Due to this fact should help you in planning effective insurance marketing. Here is what I am talking about.

As is so great entertainment for your customers to your insurance marketing machine tuned. Plus, the fact that so much money for entertainment in a down economy gives you an insight into how your customers think. In other words, most of your customers want an escape from the challenges which they perceived, and that is the reason why more and Entertainment is a booming market in a recession. Entertainment gives them something else. One bright spot in an otherwise gloomy situation perceived. For this reason, big mistake number 2 is so important not to commit.

Your customers are just like everyone else in a multitude of opportunities. And this need for escape is a continuing social phenomena, the increase in down economies. This is what they value, and that is why your insurance marketing is so important, because if your customers always what they used to hold the value of your insurance then in a recession, they are money.

Let me clarify something. I am not saying that you to Disneyland and entertaining, but I say that you can not afford to be boring. I, the risk of boring Insurance Marketing in another article.

Let me give you an example. I have a question for you. What is your Unique Selling Proposition? (USP). What separates you from the girl or boy a few doors over? (And if your answer to this question is, product differentiation, you have big problems because the companies always change their products, and certain reporting and will always be here today and gone tomorrow) and is your USP based on what you think is important, or was it from determining what your customers think, too important?

Their difference is only based on the product is the basis for the death of the dead end of the street, to a commodity.

To summarize, there are some companies that really negatively affected by a recession, but a properly informed of appropriate agency action can not only survive a recession, but they can be in a recession.

If your free gift, and discover more unique and powerful profit producing proven marketing solutions, including insurance through Direct Response Marketing tips to generate Insurance Leads, please visit the Insurance Mavericks at http://www.insurancemarketingmavericks.com