insurance sector as a

insurance sector as a
If your insurance marketing is not working it could be several reasons for the paltry results, but a very common mistake that most agents is that their marketing is boring.

If you do not know what I mean when I say boring, then you can use the 10 Step Insurance Marketing BS test. And just for the record, the B.S. stands for Boring Stuff. (You believe that right?)

As a test, you should use your insurance marketing last piece that you and me and the first four issues of tests to determine whether your insurance may be the marketing, the unforgivable sin as boring:

1. Other than a political function, you can, what can you do in your letter that the insurance marketing is unique on the market?

2. What kind of personality infusion (PITM), you employ? This means there was something in the insurance marketing pieces, to some kind of bond with you or your agency, or because you have shown in connection with your prospects in a personal way or was it just a sterile function Pitch benefits?

3. What the insurance marketing piece, either a nice shiny company like all other types of incestuous brochure pieces or was it a black-and-white plane vanilla from the 1950s Ozzie and Harriet, or cause to Beaver style marketing pieces.

4. Unlike sending a business card or a magnetic business card (which is better than the hum drum business cards we all have in the past) it was something in the insurance marketing piece, a long breath, or the reason for the view, not walk to the trash and casually drop your insurance marketing mailer together with the other as useless trash.

If you have failed the test after the first 4 questions, then do not feel bad, because most small businesses is not the owner of this examination. But the good news is, it is easy to correct most of this challenge and, even without special training.

For example, the challenge is not boring is something we all know intuitively, but it seems we are not this knowledge to our insurance marketing. But just think about this for a second: If your e-mail kind, where you sort?

If your answer was in the recycle bin or directly to the trash, then you are just like 97 percent of us, the type of e-mails about the trash. So you must first such truth through simple tactics that work in itself. So again, what you do not have anything away?

There are tons of proven methods and tactics that I teach and how you can make to help ensure that the mail will not be thrown away. One way to solve this puzzle is to make your own case study. It is quite easy, all you have to do is the next time you get the mail just trying to figure out what keeps you from throwing away mail. But when you find out what you do not throw something away, then you must be sure that when your prospect opens the e-mail that they mainly read. And second of all do what you want them not as a result of reading is.

So together, the whole domino effect or positive effect chain reaction starts with your insurance marketing pieces are not allowed to be thrown away, and hopefully plunges us to the logical conclusion that the right action you desire in your insurance marketing pieces.

It boils down to this: stuff is thrown away.

You have to face the fact that we live in a world where entertainment, whether you like it or not, and the 100 percent best job in the world, lies in the bottom of the prospects of trash, because it is about as exciting as just paint dry loosely to a landlord insurance marketing offer, the prospects attention and is exciting enough for their attention and they are emotionally moved to appropriate action and buy the offerings.

Too boring, too boring or not. That is never a question!

If your free gift, and discover more unique and powerful profit producing proven marketing solutions, including insurance through Direct Response Marketing tips to generate Insurance Leads, please visit the Insurance Mavericks at insurancemarketingmaverick.com.