capital city insurance company

capital city insurance company
FACT: Total all marketing firms, brokerage agencies and insurance, with insurance companies, independent marketers and semi-independent insurance brokers. The last census is slightly more than 15,000. The total number accounted for small office General Agents or Life Insurance Career agencies with an agency force.

7 large insurance problems blocking Advertisers

At least 70% of the health, pension, life insurance and marketers have one or more of these situations. These are situations that are a roadblock caused failure, or an income of less than proud.

1. Enough manufacturers. My research shows that there are 450,000 real independent and semi-independent pension, health and life insurance producer represents an average of slightly more than 3 insurance. Therefore, it should be easy to have 100 brokerage firm produces. Normally this is a gauge condition to allow production to flourish financially. Simple math would be a Recruiter has a realistic chance for the acquisition of 135 brokers, when they average.

Few marketing for insurance agents are average, but a very heterogeneous group. It is also true that the statistics show only 1 / 3 of these different types of marketing agents even 135 or more. We must never stop recruiting.

2. Many marketing directors never sold insurance. This argument is difficult to comprehend, but true. Also, the recruitment of agents is the lifeline for many insurance companies. Despite this logic, too many of the companies employed Recruiter has never sold a life insurance policy. That sounds like an invitation than an expert maintenance technician for the computer virus. Top recruiters are very good that the experience in the sale of insurance products. A prospective broker marketers are expected to knowledge in the marketing of their products.

Otherwise, it is often the blind guidance of the blind to see how easy their product to sell.

3. Improper alignment of the recruiting agents. This is the quickest way to failure. Many Recruiter believes the best prospects in the recruitment of insurance agents are equipped with 1-4 years experience. This style of Recruiter has no sense of longevity, in either the agent is permanently attached to the company or his own career longevity. About 90% of inexperienced health and life insurance producers have their careers ended before 4 years. E-mail these non-broker and get a stack of leads. They react to everything, but do nothing.

Never view from any source with a yellow page directory. 85% of the companies listed, 80% property damage-oriented, with the life, pension, health, and rarely sold more than 20% of production. That is, unless you want to Allstate, Farm Bureau, AAA, Geico, Progressive, Liberty Mutual, and Nationwide on your side.

If you have an outstanding career to offer to broker with 4 p.m. to 12 p.m. years experience. Many agents and brokers, the company during this time. All independent and semi-independent agents and brokers are outstanding at any point in their career. Especially to sell a similar product.

4. A career makeover within the same company. Some insurance companies every year, the transition from career agents, as only one. The company opened new divisions devoted to the sale of insurance brokers. This marketing can be a solid Recruiter MAN. However, the independent mediation of words and tactics needed is a whole new world. You push the agent, to be independent, but you are not, and probably never will be.

5. Marketers on a number of levels. Similar to the above situation. Here, the Recruiter is an employee of the company, and pay a monthly salary. Wage increase suggestions are just some of the sweetest carrots Insurance Recruiters. Without an incentive, the Recruiter probably loose out. A major handicap is the lack of independent thinking. Any idea of a good marketer will probably veto developed from the top. The insurance follows the old traditions, and the money improving the recruitment and plans are usually dictated.

6. Significant works from the house. More and more insurance Recruiters have an extra office. Others had their whole operation in one part of the house. If this will help free more money for a recruiting campaign, it is a good concept. HOWEVER, the barking dogs, cat calls and barfing babies are not pleasant. Use of background music is pleasant and often enough to mask a non-professional-sounding atmosphere.

7. Who is it alive? This kind of agent-marketer is always the telephone answering machine on. In additional you call back to respond with an e-mail. The agent must then take the time to return to the previous e-mail. Finally, the broker contacts Recruiter successfully on a static mobile phone connection. This makes an agent to ask whether the insurance marketer eats, sleeps, works and from his car. Brokers and agents want to speak with a live person. Few contracts without sufficient personal confidence in the firm they are dealing with.

Well published author, Don Yerkes likes to concentrate on what you do not know or what no one else dares to print. Tell it like it is. His Paperback book about marketing and recruiting insurance should be on Amazon in this spring. The website address is http://www.agentsinsurancemarketing.com get your free "Think and Grow Rich" by Napoleon Hill Ebook.