savage insurance cambridge ma

research shows 60% of middle-class Americans are under-insured or not more than 2% of people are very interested in additional coverage. So when you say that they tell you they do not need them do not want that and have everything they need. So, if you change the way you sell insurance you only ever sell insurance to a maximum of 2% of the people who contact you.

Well, that's depressing, is not it? After that the research for every 100 contacts you make, no matter how the contacts, which you can then only sell 2 or less from the people. Wow, that's a big effort for almost no return.

These results are even more depressing when you consider your return on investment. To acquire 2 small customers to invest time, money and a lot of emotion. If you are on your entire investment you do not even break even on many of which 2 out of 100 contacts.

That's the way it is now, but it is not the way it should be. Change your results is a matter of perception. You have a change in the perception of the people you contact us.

Of 100 contacts 98 do not think they need one. If you know that 60 of the people who have contacted you, what you think is irrelevant. The finding that only counts is the perceived potential customers.

Just as you exercise? Change in perception is the key to success for the sales of your insurance business. You change the perception through the creation of a necessity if it is not a necessity before.

You do not think that by shouting to your potential customers. Be done by a point they already believe, and the development of this common faith into new territory. Your needs will be reflected in this new field.

Some people buy to avoid a result that some people buy to a desired future, and some people will buy because of a combination of both. Starting from a point of common interests and conscience can be the possible consequences and potential profits. This helps the potential prospect logical step by the level of their need.

It is simply a matter of 5 points, in your contact list.

* Common ground understanding of faith, or concern.
* Identification of potentially awkward situations.
* Identification of potentially desired situations.
* Agreement, there is a need for either the desired result or avoid the undesirable outcome.
* The interest in options to meet the agreed need.

If you get an entry from the position of a suspected, you must tell the potential customers they do not have. You have an easy way to get rid of you and close you. In contrast, if you develop a need they might not have realized, they too did not they want to turn off and you get rid of. You can increase your sales and so with less effort.

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